JAC VAPOUR.
Firefly was commissioned to create an innovative advertising campaign to help position JAC Vapour as the UK’s leading high-quality e-cigarette brand. The campaign shines a spotlight on the brand’s e-cigarettes, which are amongst the most advanced and best looking on the market.
The minimalistic adverts aim to communicate JAC Vapour’s commitment to industry innovation, featuring product shots of their first and second generation e-cigarettes with slogans that reference their evolution – such as ‘because habits evolve’ and ‘full steam ahead’. The campaign has been rolled out across a mix of both online and outdoor advertising, from digital banner adverts across various websites to bus stop six-sheet posters, taxi exteriors and interiors, magazine adverts and videos on health screens in GP surgeries and pharmacies.
Taxi superside advertising
Taxi tipseat advertising.
Taxi tipseat advertising.
Bus stop advertising
Bus stop advertising
Taxi tipseat advertising.
Bus stop advertising
Adshel 6-sheet advertising
Taxi superside advertising
Bus stop advertising
Bus stop advertising
Bus stop advertising.
Taxi receipt
Bus stop advertising
Taxi superside advertising
Web banner advertising
Web banner advertising
Web banner advertising
We have worked with Firefly for over four years now. They have the perfect mix of talented creatives who are commercially astute. They have taken the time to really understand our business and have created a visual style that is distinctly ours.
Firefly create fantastic designs with outstanding attention to detail and are very easy to deal with. I trust them implicitly with our brand work and would highly recommend.
Emma Logan
Communications Director
Jac Vapour Ltd
HOW CAN WE HELP YOU?
If you would like to find out more about Firefly and how our ideas, experience and creativity could make a real difference to your business please call us on:
+44 (0) 131 510 8260 or fill in the form below
