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Indigo Ag is an international company that aims to transform the current agricultural system. They address global concerns around climate change to help make farming more sustainable and increase value across the supply chain.

The Brief

After launching their business solutions in Europe in 2019 and in a bid to connect with their target audience in this new market, Indigo Ag exhibited at Agritechnica, the world’s leading trade fair for agricultural technology.

In addition to successfully delivering a video for this event, Firefly was commissioned to design an exhibition stand, a set of pop-up banners, English and German print communications and an informative infographic for the event. This project included the design of promotional items including branded notebooks, pens, t-shirts and tote bags. We also provided copywriting for the English brochures and leaflets.

The Creative Outcome

During the brand development stage, we took inspiration from Indigo Ag’s existing brand guidelines and colour palette. This helped to ensure consistency across all touch points and strengthen brand awareness.

We created a series of bespoke illustrations to highlight the various farming practices that benefit from Indigo Ag’s solutions. As well as being aesthetically pleasing, introducing a simple illustrative style injected personality into the branding, helping to engage the company’s target audience.

Professional and versatile, the use of simplistic iconography helped to break up large quantities of text, communicating complex subject matter in an easily digestible way. This was further facilitated by clean, modern typography and typographic hierarchy, which blended seamlessly with the overarching brand identity. Both the typography and graphic elements were complimented by the addition of cinematic photography, which acted as yet another visual aid, whilst helping to capture the attention of delegates.

When writing the copy for the brochure and leaflet, our key focus was honing and simplifying the content. This ensured Indigo Ag’s core message and values were communicated in a clear, succinct and compelling way.

Exhibition stands

Brochure spread design

Tote bag design

Infographic design

Brochure spread design

German brochure cover design

Iconography detail

Brochure cover design

I have worked with Ben and his agency for many years, albeit in a paper promotional capacity. After discussions on an internal project, I was thrilled when he offered to produce work for ourselves.

Ben lead the way with concept to design and produced a great piece, Rock-Paper-Scissors. Feedback from our clients has been excellent and lovely to put a smile on faces when they identify the design. I hope to do more work with Firefly in the future.

Elaine Scott
Key Account Manager

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