IHDP website mockup on desktop screen.

Innovative Healthcare Delivery Programme

Embedded in the Usher Institute at the University of Edinburgh, the Innovative Healthcare Delivery Programme (IHDP) aims to change the way data and analytics are used to drive improvement in health outcomes.

They achieve this by developing relationships between the NHS, industry, academia and the third sector.

Infographic icons including a person, love heart, medicine, apple, light bulb and plus sign.

The Brief

After working on a series of infographics, we were commissioned to create a website and bespoke iconography to make their toolkit widely accessible. This resource aims to apply IHDP’s approach to improving cancer intelligence for other clinical areas.

The Creative Outcome

User experience (UX) was central to the success of this project. We created an intuitive website with a clear navigation structure and call to actions to allow visitors to find what they are looking for quickly and easily.

IHDP website mockup on mobile and desktop screen.

The contemporary website design utilises a vibrant colour palette and molecular pattern, giving the brand a distinctive look and feel. This pattern we created acts as a nod to academia, conveys ‘the connecting of data’ and adds depth to the brand. We opted for a modern typeface to ensure legibility, whilst typographic hierarchy presents the content in an easily digestible way.

IHDP website mockup on desktop screen.

Housed in different coloured circles, the clean, linear icons make the toolkit approachable and engaging by breaking up large quantities of text and highlighting key information.

IHDP website mockup on mobile screens.

ihdp.org.uk

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“Firefly designed and built our website and also created the online boutique logo. They are an incredible team, throughout the whole process I felt like they were my team. They are very talented, creative and patient. I am extremely happy with the result.”

Mira Lemak Dudgeon
Founder & Director
Amiramour

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