Website mockup on three mobile screens, placed on green background.

General Optical Council

The General Optical Council (GOC) is the regulatory body for the Optical Professions, including Optometrists, Dispensing Opticians, Contact Lens Opticians and Therapeutic Optometrists practising in the UK.

All of these professional groups have their own set of Continuing Education and Training (CET) requirements to meet in order to remain on the register.

Website mockup on desktop and mobile screen.

The Brief

Working in partnership with Perceptive, we designed a new platform for the GOC CET scheme, used by registrants to plan personal development goals and monitor their progress.

The Creative Outcome

Although it retained the original structure and navigation, the new platform featured updated colours and styling. This gave the platform a professional, contemporary and clean aesthetic, in line with the GOC’s latest brand guidelines. We designed the key pages with a particular focus on user experience (UX) design, ensuring they were fully responsive and intuitive across both desktop and mobile.

In order to implement consistency across the template designs, we created a style guide. This covered key elements such as buttons, tables and infographics to ensure all pages could be updated seamlessly.

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If you would like to find out more about Firefly and how our ideas, experience and creativity could make a real difference to your business, please complete the form or call us on:

+44 (0) 131 510 8260

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“The Royal College of Nursing Scotland has worked with Firefly on a number of projects, most recently the branding for our Nurse of the Year Awards. We have always found the team to be responsive, willing to listen and full of ideas. Professional, creative and approachable, the quality of their work is excellent.”

Carol Harris
Communications and Public Affairs Manager
The Royal College of Nursing Scotland

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