BJS Award
Branding + Brand identity + Logo design + more
General Optical Council
The General Optical Council (GOC) is the regulatory body for the Optical Professions, including Optometrists, Dispensing Opticians, Contact Lens Opticians and Therapeutic Optometrists practising in the UK.
All of these professional groups have their own set of Continuing Education and Training (CET) requirements to meet in order to remain on the register.
Project services
The Brief
Working in partnership with Perceptive, we designed a new platform for the GOC CET scheme, used by registrants to plan personal development goals and monitor their progress.
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The Creative Outcome
Although it retained the original structure and navigation, the new platform featured updated colours and styling. This gave the platform a professional, contemporary and clean aesthetic, in line with the GOC’s latest brand guidelines. We designed the key pages with a particular focus on user experience (UX) design, ensuring they were fully responsive and intuitive across both desktop and mobile.
In order to implement consistency across the template designs, we created a style guide. This covered key elements such as buttons, tables and infographics to ensure all pages could be updated seamlessly.
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“It was a pleasure to work with Firefly on our branding, report templates and new website. We chose to work with them because they took time to understand us at the start of the process and that approach was apparent in all of the high-quality work they produced.”
Graeme Blackett
Director
BiGGAR Economics