Waterfront Private Hospital
Branding + Logo design + Brand identity + more
General Optical Council
The General Optical Council (GOC) is the regulatory body for the Optical Professions, including Optometrists, Dispensing Opticians, Contact Lens Opticians and Therapeutic Optometrists practising in the UK.
All of these professional groups have their own set of Continuing Education and Training (CET) requirements to meet in order to remain on the register.
Project services
The Brief
Working in partnership with Perceptive, we designed a new platform for the GOC CET scheme, used by registrants to plan personal development goals and monitor their progress.
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The Creative Outcome
Although it retained the original structure and navigation, the new platform featured updated colours and styling. This gave the platform a professional, contemporary and clean aesthetic, in line with the GOC’s latest brand guidelines. We designed the key pages with a particular focus on user experience (UX) design, ensuring they were fully responsive and intuitive across both desktop and mobile.
In order to implement consistency across the template designs, we created a style guide. This covered key elements such as buttons, tables and infographics to ensure all pages could be updated seamlessly.
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“We worked with Firefly to produce some simple but eye-catching infographics to help us convey our key messages to our wide audience.
We wanted the characters in the graphics to be relatable everyday people from the Scottish public, and Firefly really managed to capture that. The graphics they designed are clean, colourful and clearly convey the right messages we wanted to get out there, helping us to launch National Walking Month 2018 in style. Thanks Firefly!”
Louise Cameron
Communications & Marketing Officer
Paths for All