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THE FORESTRY COMMISSION.

Forestry Commission Scotland developed a Forest Kindergarten programme across Central Scotland with the aim of promoting local woodlands as a play and learning environment for young children. The programme not only offers an opportunity to experience outdoor activities, but also benefits young children’s physical and mental development.

Firefly was chosen by Forestry Commission Scotland following a tender to rebrand Forest Kindergarten and design printed collateral to promote the programme. The printed communications detail how Forest Kindergartens can help children to establish a lasting connection with the natural world.

Whilst the programme is for children, the target audiences for the communications were teachers and parents. The leaflets were therefore designed to appear friendly without looking childish.

The rebrand made use of a natural, handmade style within the graphics and illustrations, all set on a rough, recycled paper texture. Photography was combined with the illustrative elements to add a human touch and help the audience imagine themselves in the scenario. Typographical hierarchy makes the leaflets more engaging and helps guide readers through.

The design was rolled out across a range of their communications, including leaflets, folders, banner stands, PowerPoint presentations, USB cards, certificates and backpacks.


Banner stand design


Leaflet front cover


Leaflet spread


Leaflet detail


Leaflet front cover


Leaflet front cover


Leaflet front cover


Leaflet spread


Credit card USB design


Leaflet front cover


Leaflet detail


Leaflet illustration detail

HOW CAN WE HELP YOU?

If you would like to find out more about Firefly and how our ideas, experience and creativity could make a real difference to your business please call us on:

+44 (0) 131 510 8260 or fill in the form below


Firefly Design Agency
Ocean Point One
94 Ocean Drive
Edinburgh
EH6 6JH

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