Proactis

Global software company, Proactis, provide a suite of solutions that enable digital trade for all by helping organisations control 100% of their spend. They transform their customers’ Source-to-Pay processes in order to secure money savings and efficiency gains, whilst increasing compliance and reducing risk.

Icons including dark blue arrow and percent symbol, placed on white background.

The Brief

We were commissioned to create a one-minute video to feature on the homepage of Proactis’ website and share across their social media channels. The video was to convey the service they offer and the different ways this can benefit their customers.

The Creative Outcome

We laid the foundations for the video by crafting a succinct and engaging script. During the scriptwriting process, we worked closely with Proactis to ensure the overall messaging encompassed the key points they wanted to communicate and did so in an approachable and easily digestible way.

Icons of arrows, dollar, euro and pound symbol, envelop, laptop and paper. All placed on an orange background.

The video utilises a combination of motion graphics and live video footage. This mixed media approach resulted in a professional, yet dynamic animation, which captures the attention of the company’s target audience and communicates their core message clearly and succinctly. The graphic elements and colour palette reflect the Proactis brand, creating consistency across all touch points and building brand awareness.

The video features subtitles to ensure viewers come away with a clear understanding of the service Proactis offer. The use of subtitles also meant the video had the flexibility to be adapted to suit Dutch, French and German markets.

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Antalis

“I have worked with Ben and his agency for many years, albeit in a paper promotional capacity. After discussions on an internal project, I was thrilled when he offered to produce work for ourselves.

Ben lead the way with concept to design and produced a great piece, Rock-Paper-Scissors. Feedback from our clients has been excellent and lovely to put a smile on faces when they identify the design. I hope to do more work with Firefly in the future.”

Elaine Scott
Key Account Manager
Antalis

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