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Eyecare is the largest independent provider of Continuing Education and Training (CET) in the UK for the optical industry.

Firefly was commissioned to develop the branding for Eyecare and design etCETera, a quarterly journal which promotes the CET offered by Eyecare.

The magazine features articles on various CET disciplines and promotes the annual Eyecare Conference & Exhibition. The journal is designed to be easy to read and convey an academic look and feel, which is assisted by the use of infographics.


Front cover design detail

Journal spread design detail

Journal spread design

Journal spread design

Front cover design

Journal spread design, infographics and advertising

Journal spread design

Infographics design

Journal spread design

Journal spread design

Advisory board page design

Journal spread design

The friendly and professional Firefly team worked closely with us to develop and refine a clear style for our quarterly print and digital journals. The team listened carefully to our needs and quickly responded to any queries and changes we requested. We are really happy with the end result, and with circulation increasing every month, it would seem our readers agree! 

Sarah Brady
Brand Manager

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