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JAC Vapour is one of the leading suppliers of quality electronic cigarettes in the UK. With the growth in demand for electronic cigarettes, JAC Vapour continues to lead the way with the latest technology, constantly striving to produce the very best possible experience from an electronic cigarette.

Firefly was commissioned to design the new JAC Vapour website. Used as an integral sales tool, the website needed to clearly convey the quality of the products, whilst providing a great user experience.

On thorough analysis of the previous website design, we identified key points that needed to be addressed. The new design needed to communicate what JAC Vapour do more clearly, offer users more information about their products and services and, most importantly, entice users to make a purchase.

The structure, design and hierarchy of information presentd on the website were analysed and adapted. As a result, the menu structure was streamlined to present a clear, easy to navigate website that enables users to quickly access exactly what they were looking for.

With increasing numbers of consumers making purchases on their mobiles, it was essential to create a website that was responsive across all devices (desktop, tablet and mobile), ensuring a fully optimized user experience.


Responsive web design homepage

Web design homepage

Web design homepage mega navigation

Responsive web design product page links

Web design homepage

Responsive web design product page links

Web design homepage detail

Responsive web design support links

Responsive web design product page links

Web design homepage detail

Responsive web design delivery and loyalty links

E-liquids category filter design

Mobile navigation design

We have worked with Firefly for over four years now. They have the perfect mix of talented creatives who are commercially astute. They have taken the time to really understand our business and have created a visual style that is distinctly ours.

Firefly create fantastic designs with outstanding attention to detail and are very easy to deal with. I trust them implicitly with our brand work and would highly recommend.

Emma Logan
Communications Director
Jac Vapour Ltd

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