HENRY SCHEIN VETERINARY SOLUTIONS.

Henry Schein Veterinary Solutions is the UK’s leading provider of veterinary practice management software. Sparkline Scorecard is a software solution that enables practices to identify results and trends from the business processes that generate their revenue. It helps to eradicate costly administrative errors that hinder growth by pinpointing specific areas of a business that could be improved.

Firefly was commissioned to create direct mail as part of a campaign to promote the advantages of using Sparkline.

The goal was to encourage veterinary practices to use Sparkline, so it was crucial that the information was easy to understand and displayed in an attractive fashion. Statistics were highlighted to clearly demonstrate how much a practice can lose per year, further appealing to practice owners and encouraging them to take action. Use of headlines makes the information more readable and easy to understand by splitting up chunks of text and leading a reader into the succeeding paragraphs.