THEORY TEST REVOLUTION.

Software company, Theory Test Revolution, creates user friendly mobile apps which aim to help people pass their UK driving theory tests. Licensed by the DVSA, their apps provide the latest revision materials when it comes to preparing for driving theory, motorcycle, LGV, PCV, ADI, hazard perception and highway code tests.

The Brief

Following a period of organic growth, Theory Test Revolution approached Firefly to work on a digital brand development project. This included enhancing the company’s prominence in the UK market by creating a series of onboarding screens for their apps.

The Creative Outcome

As the apps represent an important learning tool, ease of use is paramount. One of our key considerations, therefore, was a responsive, accessible and engaging User Experience (UX) Design. During the design stage, we carefully considered each of the step’s users would take. This helped us to provide advice and support to the company surrounding how the process could be streamlined, ensuring it was seamless to use and navigate at all times.

In order to differentiate Theory Test Revolution from their competitors, we championed a clean and minimal aesthetic. This was in part achieved by using a light and fresh colour palette, which we applied to engaging and playful iconography to add depth to the brand. Moreover, we used a clean, modern typeface and clear typographic hierarchy to highlight key information and call to actions. The combination of these design elements reinforces the professional, friendly and accessible nature of the educational platform, helping to connect with their target audience and build brand loyalty.