CANCER INNOVATION CHALLENGE.

A project funded by the Scottish Funding Council, The Cancer Innovation Challenge (CIC) was set up to help private companies, the NHS and universities work in partnership to help Scotland become a leading carer worldwide for people with cancer. The challenge allowed three companies to develop solutions to improve the lives of cancer patients.

The Brief

In addition to the creation of an animation, we were commissioned to design print communications to promote the work of the CIC and the three ideas developed by Px Healthcare, My Clinical Outcomes and Canon Medical Research Europe. The communications included an exhibition display stand, brochure design, case study flyers and promotional items.

The Creative Outcome

During the brand development stage, we used illustration to create a playful and inclusive character style for the animation. Relatable and accessible to a broad target audience, this dynamic style formed the foundations of the CIC brand moving forward, extending across a range of promotional print communications. These included a vibrant curved exhibition display stand, which helped to capture the attention of attendees at the National Cancer Research Institute (NCRI) conference.

Moreover, we designed a brochure to outline the activity undertaken by the CIC so far and case study flyers focusing on the three projects. We used a contemporary typeface and clear typographic hierarchy to engage readers and help to break down complex information in an easily digestible way. The design mirrors the stylistic qualities of the animation, featuring the same characters and bold, bright colour palette. This consistency helps to strengthen the CIC’s brand identity across all touch points.