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Amiramour showcases a wide range of luxury, expertly crafted table decorations, sourced worldwide. Following eighteen years working in the yachting industry as Head of Interiors, Mira Lemak established the online boutique, inspired by her time creating stylish table settings for prestigious events and the challenges she faced. Designed for yachts, chalets and villas, as well as the home, the eclectic collections provide customers with every item they need for their special occasion. 

The Brief

We were commissioned to create Amiramour’s logo and branding, and design and build their ecommerce website using a Shopify Content Management System (CMS).

The Creative Outcome

The logo design effortlessly distils the brand into a timeless and elegant marque. Whilst the opulent and decorative marque alludes to the premium nature of the brand and the craftsmanship of the products, the clean logotype adds a professional and contemporary edge. The logo is set in a refined combination of gold and dark petrol blue, in line with the prestigious and modern brand aesthetic.

The image led website design utilises vivid, stylish photography to showcase the luxurious table decorations and spark inspiration, instantly capturing the attention of the brands target audience. The use of white space creates a clean and minimal aesthetic, further accentuating the aspirational photographs and helping to provide an optimised User Interface (UI). We overlaid the central photographs with organic shapes reminiscent of pebbles. The graphic device fades gradually from the corner of the images and aligns with the nature inspired themes created by Mira.

One of the unique advantages of the Amiramour website is the unified customer experience it offers. This is reflected in the intuitive website design, which provides clear navigation hierarchy, allowing customers to sort products by theme and collection. Moreover, the website is responsive across desktop, mobile and tablet devices, contributing to an optimum user experience. The use of clear call to actions through buttons and typographic hierarchy guides visitors through the website and encourages them to take certain steps, from shopping a collection, to adding a product to their cart.

We were commissioned to craft polished and compelling copy to be implemented across the website, including the Homepage and About page, providing customers with a deeper insight into the products and reinforcing the professionalism of the brand. In addition to highlighting the unique qualities and origins of the lavish table decorations, we interwove elements of Mira’s story. This gives the website a personal touch and provides customers with an understanding of the wealth of experience and creativity behind the brand, resonating with Amiramour’s target audience.

Whilst the website was under construction, we created a holding page to entice prospective customers on the lead up to the launch and encourage them to sign up to Amiramour’s email marketing list. The holding page provided prospective customers with a sneak peek of the overarching aesthetic of the online boutique, building brand awareness and driving traffic to Amiramour’s social media channels.


Logo design

Website filter function design on desktop and mobile

Website design on desktop and mobile

Website design on mobile

Website design on desktop and mobile

Logo sketch development

Logo marque

Website design on mobile - Collections section

Website holding page design

Firefly designed and built our website and also created the online boutique logo. They are an incredible team, throughout the whole process I felt like they were my team. They are very talented, creative and patient. I am extremely happy with the result.

Mira Lemak Dudgeon
Founder & Director

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