0131 510 8260


JAC Vapour is one of the leading suppliers of quality electronic cigarettes in the UK. With the growth in demand for electronic cigarettes, JAC Vapour continues to lead the way with the latest technology, constantly striving to produce the very best possible experience from an electronic cigarette.

Firefly was commissioned to develop the JAC Vapour brand and part of the rebranding process was to create an extensive set of brand guidelines to ensure a consistent look and feel across all future communications.

The guidelines outline the key components of the brand including logo and icon usage, colour palette, typography, product photography and image style.

The document also covers the history of the brand, values, vision and mission, but also details the use of sub-brands and tone of voice.

Furthermore, examples of existing communications are featured to demonstrate how the brand should be applied to the website, social media, email marketing, advertising and various other channels.

Brand guidelines detail - versions of logo

Brand guidelines detail - primary typeface

Master logo

Brand guidelines detail - brand history

Brand guidelines detail - colour palette

Brand guidelines detail - brand imagery

Brand guidelines detail - exclusion zone

Brand guidelines detail - strapline and tone of voice

Brand guidelines detail - kerning

Brand guidelines detail - brand imagery

Brand guidelines detail - colour palette

Reversed logo

Brand guidelines detail - misuse of logo

Brand guidelines detail - brand imagery

Brand guidelines detail - exclusion zone

Brand guidelines detail - typography

Brand guidelines detail - sub-brand advertising

Brand guidelines detail - strapline

Brand guidelines detail - product photography

We have worked with Firefly for over four years now. They have the perfect mix of talented creatives who are commercially astute. They have taken the time to really understand our business and have created a visual style that is distinctly ours.

Firefly create fantastic designs with outstanding attention to detail and are very easy to deal with. I trust them implicitly with our brand work and would highly recommend.

Emma Logan
Communications Director
Jac Vapour Ltd

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If you would like to find out more about Firefly and how our ideas, experience and creativity could make a real difference to your business please call us on:

+44 (0) 131 510 8260 or fill in the form below

Firefly Design Agency
Ocean Point One
94 Ocean Drive

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