A layout of an iPad, mobile phone and a hand drawn illustration of a design for an infographic on a desk.

What is an infographic?

By Ben Walker on 27 September 2018

In a nutshell, an infographic is a data-rich visualisation of a set of information. Simple, right? Ok, let us elaborate…

An infographic allows you to take a complex or, dare we say, dull subject, and turn it into something eye-catching and easy to digest. They provide a quick way to learn about a topic without having to read through masses of information.

It’s a way to take something that is hopefully useful, interesting or important to your target audience and draw more attention to the data. Infographics work particularly well with facts and figures – because it makes them bite-sized.

There are many different types of infographics, so it’s important to choose the one that will communicate your message best. Varieties include timelines, charts, how to guides, process guides, comparisons, statistical/numbers and informational infographics.

Infographics can exist on their own, or they are an excellent way to enhance a wider digital marketing campaign.

A layout of an iPad showing an infographic, and a hand drawn illustration on a desk.

Why use an infographic?

Let’s look at some of the benefits of creating an infographic:

Great for social media

Infographics are practically built for social media. A well-designed infographic provides highly shareable content – it will help your followers show their friends what they’re interested in and, actually, make them look quite clever.

Studies show that a high-quality infographic is 30 times more likely to be read than a simple text article, plus they drive increased traffic to your website and social media pages.

Communicates information quickly and clearly

Used as a tool to inform, infographics are highly effective. If you’ve recently produced a report filled with complicated but important findings, for example, and want to get the key points out into the public sphere fast, then creating an infographic is a clever way to get your information across.

Establishes your brand

A professionally designed infographic will use your brand colours, font, tone of voice and logos. As well as how it looks, an infographic can communicate the issues that are important to you as a business.

Talk to us about infographics

If you want to create a powerful infographic for your business, speak to us about our extensive experience in information design. We have used infographics to help a number of clients turn their ideas and information into something visually appealing, fun, punchy and instant.

Take, for example, our recent infographics project with Paths For All. Paths For All is a Scottish charity which has been set up to encourage the general public to walk more, and therefore, improve their overall health, fitness and happiness.

When the charity approached us to create a series of infographics to support their ‘Everyday Walking’ campaign, we were delighted to be involved.

The infographics we created were designed to appeal to different groups within the charity’s target audience. The main aim was to communicate the five key benefits of walking for just 30 minutes per day.

Here are some of the finished infographics:

An infographic about the benefits of walking.

A layout of an iPad, mobile phone and a hand drawn illustration of a design for an infographic on a desk.

These infographics demonstrate how important eye-catching design is, and how effective an infographic can be at instantly communicating key points. Paths For All used these infographics across their website and social media channels, and also in some of their printed publications.

If you’d like to find out more about infographics, get in touch with us today.


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