ANOTHER BRIGHT IDEA.
10 April 2015
Occles is an innovative eye wear brand that helps to protect your eyes from harmful UV rays.
In march 2015 Firefly were commissioned to develop branding and create marketing materials to help promote the company as it looked to establish a new product to the marketplace. Firefly art directed a photography shoot with Brendan Macneill to create a key brand image. The brief for the key brand image was to portray a model wearing Occles in glowing sunshine by a poolside. Not an easy task when in the deep dark Scottish Winter without the budget to go abroad but with some clever lighting skills from Brendan and some strong Photoshop post editing we have created an image that looks as if it was shot on location in Lanzarote!
The branding was rolled out on communications channels including promotional brochures, exhibition stands and product tags.