A camera shooting a video of a chef speaking in the background.

How video content can help your brand

By Ben Walker on 07 December 2018

It’s no secret that video is taking over the internet – and our range of video services can help you stay ahead of the game. It’s all about creating engaging video content that gets you noticed for all the right reasons.

Video content is big news for any business selling a product or service. A recent poll by Forbes found that 90% of customers say video helped them make a buying decision, and 64% said seeing a video made them more likely to buy.


The internet is video

YouTube now has over a billion users – that’s a third of everyone on the internet. 72 hours of video are uploaded every minute and over 500 million hours of video are watched on the platform every day. What’s more, since Google acquired YouTube, YouTube videos now appear prominently in search results, giving video content even greater visibility.

A close-up of someone browsing on YouTube.

Given that the Millennial generation spend most of their time surfing the web on their mobile, it’s no surprise that over half of video content is viewed on such a device. So, when it comes to creating a video, it is essential for it to look good on smaller devices.

There’s one particular type of video that’s taking the internet by storm: live video. According to Forbes, customers are demanding real connections from real people, and 80% of audiences prefer live video from a brand over other types of content, such as social posts or blog posts. The authenticity a live video can bring to your brand is unrivalled by other types of online content.


Different types of video – and how to choose

Want to get in on a slice of that video action? Who wouldn’t? If you think videos would fit in rather nicely with your content strategy, then it’s time to decide which approach would help you achieve your goals.

A close-up of someone working on a laptop whilst making notes.

We offer a number of different video services and we’re always ready to help you choose the best type to connect with your target audience. Here are some of the main ones to consider:


Animation

Colourful, eye-catching and innovative, animations are a popular choice for everything from how to guides to brand awareness campaigns.

The beauty of an animated video is that the limitations of reality do not apply. Want to go to the moon? We’ll take you there. Ready to travel through time? Not a problem. With animation you can do anything, and you don’t need a Hollywood blockbuster budget to bring your ideas to life.


Motion graphics

Looking for a way to make your message pop? Motion graphics are a type of animation which creates the illusion of movement of on-screen graphics or text. Combined with audio, motion graphics can help you bring otherwise quite dry content like reports to life.

Video promos

Got a product or service you want to shout about? Promotional videos are a fantastic way to sell more products. With a killer script, professional filming and some expert post-editing, we can create a promotional video your potential customers will love.


Corporate video production

Say goodbye to dull corporate communications and hello to some exciting, engaging video content for your company. Video provides an instant way to communicate your company values with new staff members, curate customer testimonials or even showcase your products via exhibition videos.


Top tips for effective videos

Here are some quick tips to make sure your video content is as engaging as it can be:

  • Keep it snappy: Videos up to two minutes long get the best engagement rates. In fact, a study by Wistia found that videos up to one minute 30 seconds get exactly the same level of engagement as 30 second videos – that’s a whole extra minute of your users’ attention you’ve got to play with. However, the same study also found that users still watching a video after the six minute mark were in it for the long haul. These engaged viewers are likely to stay with video content for up to 12 minutes. After 12 minutes, engagement once again starts to drop off rapidly.
  • Be clear with your messaging: It’s important to have a really clear idea of exactly what you’re trying to say with your video. Not only this, but also why your audience should even care. Don’t overcomplicate the content or try to pack far too much information in. Distill your message until it’s simple, easy to digest and appealing to your ideal customer.
  • Stay on brand: Like all forms of brand communication, consistency is essential to help your target audience recognise your brand. Use your brand colours, language, tone of voice and messaging so it sounds and looks like a video from your company. Don’t be tempted to follow a trend or try to be something you’re not – video communication should feel authentically you.

Ready to dive into the world of video content? Get in touch to chat about our video services today and we’d be happy to guide you through the process.

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