An illustration of a computer, showing what goes into designing and building a website.

Affordable website design in Edinburgh

By Megan Purves on 17 June 2024

Creating a custom website is like having a bespoke tailored suit designed just for you. You get to choose every detail to match your vision, from the fabric, colour, and pattern to the number of buttons and pockets, you can even have your initials embroidered on the cuff. In contrast, using a generic website template is like buying an off-the-shelf suit – it might not fit quite right, and the colour or style might not perfectly match what you had in mind.

Whilst we champion creating bespoke websites tailored to your unique brand, we understand that the cost can be prohibitive. That’s why we also offer affordable and efficient design support to build your online presence using website builders like Wix and Squarespace.

An image showing the Squarespace and Wix logos.

From setting your type styles and colour palette to imagery and iconography, we carefully consider all of the practical but important details. This ensures consistency and equips your organisation with the tools to seamlessly update and manage your website in the future.

If you’re at the beginning of the process, we can build an impactful website from scratch, setting up and customising your page templates to capture the essence of your brand. However, if you already have a Wix or Squarespace website, we can redesign and improve your existing templates, reviewing and refining it to create a website you can be truly proud of.

Online, content is king, so when it comes to integrating engaging imagery and video content, we can provide bespoke photography and art direction or video services. However, if you need to create a website on a reduced budget, utilising resources like iStock can be a very cost-effective option. They offer affordable, high-quality visual content, including a wide range of images, illustrations, and videos, ensuring versatility and professional consistency. This can save both time and money compared to organising custom photoshoots or artwork. Stock image sites also offer flexible purchasing options such as subscriptions and credit packs that cater to different needs and budgets. Importantly, these assets come with licensing agreements, ensuring legal peace of mind vs imagery found on Google.

Client success stories

Stock image providers, iStock and Shutterstock, were highly successful tools in crafting a website for our client, Phillipa Burns, a vascular surgeon based in Edinburgh. The website needed to communicate important information regarding services, procedures, and patient testimonials, as well as a contact system and a comprehensive section to assist visitors with common inquiries. We created a user-friendly website using Wix, leveraging its capabilities to deliver an engaging and professional online presence.

As part of the project, we designed a logo that effectively represents Phillipa’s professional healthcare services. We used a simple yet impactful design incorporating a carefully chosen colour palette and an approachable sans-serif typeface. The selected colours for the logo were seamlessly integrated across the website to maintain consistency and further emphasise the professional healthcare services offered. Purple tones, often associated with healing and high-quality services, convey a sense of premium care. This choice aligns perfectly with the mission and values of the organisation.

We have also enhanced existing websites for our clients, reviewing and redesigning sites for organisations such as the Health Design Collective, a social enterprise focused on producing affordable healthcare products, and for Quoceant, an engineering consultancy. Both websites were developed using Wix, demonstrating that distinct interfaces can be crafted tailored to the unique needs of different businesses.

As a multidisciplinary agency, we offer a wide range of services to ensure our clients’ brands are communicated consistently across all channels. Depending on the scope of your project, there may be opportunities to further enhance your online presence, whether that’s through brand development, a copywriting review or search engine optimisation (SEO).

Whilst we promote Wix and Squarespace, if you are already using an alternative website builder, we would be happy to discuss how we could improve and streamline your website.

If you have any questions regarding how we might be able to support you with your website, please don’t hesitate to get in touch.

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“Firefly worked closely with us to understand our vision and turn it into a modern, slick design that has been used across our new Tenders Direct website, email marketing and social media – we are really delighted with the end product and it’s proving popular with our customers too. Delivery was always on time and Firefly’s customer-focused approach made them a pleasure to work with!”

Penny Godfrey
General Manager
Proactis Tenders Direct

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